Jen, the principal broker here at JDRE had the opportunity of being a guest on the Stay Paid podcast. The episode aired on Monday and we all had the pleasure of listening to Jen answer some questions regarding her real estate journey, growing her business and other aspects of the JDRE Team.
Luke and Josh, the podcast hosts wanted to get Jen’s perspective and opinion on how successful people fuel growth. Jen explains what she does to keep the leads coming. These are a few of the main points Jen made.
- HOMEBUYERS AND SELLERS ARE NERVOUS
- BE THE KNOWLEDGE BROKER IN YOUR COMMUNITY
“Buying and selling real estate has always been a complicated process. Why inexperienced people think they can sell their house on their own and not suffer the consequences perplexes those who do it professionally. Be that as it may, there’s no denying that what’s happening in the real estate market is making things even more complicated—and likely producing more anxiety among homebuyers and sellers than usual.
It’s why now, more than ever, successful and trusted real estate agents are the ones who can explain complicated processes; provide facts, facts, and more facts; and counsel their clients about taking a smart course of action,” Luke and Josh explain.
“You’ve heard us say it before: people will do business with those who they know, like, and trust.
Knowing starts with having your brand appear in as many places and channels as you possibly can. Jen set out to strategically promote her brand so that she was consistently in front of people both inside and outside her sphere and increased her sales volume by $57M in one year.
Being liked is largely (although not exclusively) a matter of being authentic, passionate about what you do, and making clients feel special.
Getting people to trust you is a more elegant process.
It takes time to develop a trusting relationship with someone. You need that time to demonstrate reliability, honesty, good will, and competency. It’s in educating your clients about the market, loan options, contingencies, timelines, trends, and more that you demonstrate competency.
In times when the market seems erratic, you want to be the agent who can make people feel certainty and comfort rather than doubt. That kind of outcome will generate client referrals—especially today.”
JEN’S TAKE
Educating clients and agents is a great way to establish trusting long lasting client relationships, and is something Jen lives by. Through the “I see you everywhere” campaign, Jen has become the face of real estate in the community and has worked hard to be a knowledgeable broker that people can trust.